the itrac story

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about us

We Have Seen it All

Established in 1995 as Tyson Steele Associates, today itrac, LLC helps practices realize their dream of owning and operating their business to meet their own standards of excellence. itrac guides healthcare providers through the ever-increasing complexities of growing their business in a landscape of continual change. Our advisory expertise and multi-channel marketing services improve cash flow by converting practices to the subscription economy. Whether your challenge is reducing dependency on insured patients, paying off debt, or expanding your business, together we will realize your goals.

With over twenty-five years of being on the leading edge of changing technology, and industry landscapes, we’ve provided innovative business-building solutions to our clients. From print to social media, fee-for-service to the subscription economy, we create client value and grow independent practices just like yours.

Original Tyson Steele Associates building

who is itrac, llc

Our Leadership Team

The team at itrac, LLC and their partners at HealthEdge Investment Partners and 424 Capital are focused on building great organizations–strong businesses that can adapt to uncertain times–and creating thriving dental practices.

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Matt Reichert

CEO

Brennan Mulcahey portrait

Brennan Mulcahey

Co-Chairmain of the Board

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Phillip Dingle

board director

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Jeffrey Thompson

CO-CHAIRMAIN OF THE BOARD

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Tyson Steele

Founder, Independent Director

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Arthur Herbst

Independent Director

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healthedge logo partner