Established in 1995 as Tyson Steele Associates, today itrac, LLC helps practices realize their dream of owning and operating their business to meet their own standards of excellence. itrac guides healthcare providers through the ever-increasing complexities of growing their business in a landscape of continual change. Our advisory expertise and multi-channel marketing services improve cash flow by converting practices to the subscription economy. Whether your challenge is reducing dependency on insured patients, paying off debt, or expanding your business, together we will realize your goals.
With over twenty-five years of being on the leading edge of changing technology, and industry landscapes, we’ve provided innovative business-building solutions to our clients. From print to social media, fee-for-service to the subscription economy, we create client value and grow independent practices just like yours.
The team at itrac, LLC and their partners at HealthEdge Investment Partners and 424 Capital are focused on building great organizations–strong businesses that can adapt to uncertain times–and creating thriving dental practices.
Matt has over 25 years of healthcare experience coupled with 10+ years as a CEO. Operating companies, building teams and culture is Matt’s passion. He successfully grew Health Market Science into a leading healthcare information business with a successful exit to LexisNexis. Additionally, Matt has extensive fund raising, Board Director, and equity investing experience through his work with venture firms over the past four years.
CEO
Brennan Mulcahey is a partner at 424 Capital (formerly Brook Ventures), a Boston-based private equity firm specializing in healthcare information technology and tech-enable services. As a former college quarterback, he is passionate about building great teams and businesses that make a difference.
Co-Chairmain of the Board
Phillip is a managing partner and founding principal of HealthEdge Investment Partners. His ability to manage deal origination, due-diligence, financing, transaction structuring, document negotiation, portfolio company management, fundraising, and investor relations gives our companies the structure to maintain integrity across all of our brands.
board director
A partner of HealthEdge Investment Partners. He’s responsible for overseeing structure, documentation, negotiation, and due diligence and brings his wealth of knowledge of dentistry, pharmaceuticals, medical, and business accounting to bear in influencing our partnerships now and in the future.
CO-CHAIRMAIN OF THE BOARD
Tyson is an entrepreneur, investor, and business coach whose comprehensive approach to healthcare business development and marketing has transformed thousands of retail healthcare practices in the last 20+ years.
Founder, Independent Director
Mr. Herbst serves as Co-President of the George E. Richmond Foundation, an organization established to advance the connection between oral health and overall health through science, economics and policy. Mr. Herbst is the former President of Young Innovations (Nasdaq:YDNT) a manufacturer and distributor of dental products that was sold to a private equity firm in 2013.
Independent Director
920 SW 6th Ave, Suite 240
Portland, OR 97204
(541) 342-2958
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